Deciding when to invest in Google Ads can be tricky. Maybe you’re curious but not quite sure if it’s the right move yet. The good news is, there are some clear signs your business might be ready to give Google Ads a go - and see real growth from it. 

Here are six signs that say it’s time to get started with Google Ads: 

1. You’re struggling to get found online   If your website isn’t showing up on Google search results, or you’re not getting much traffic, it could be because you’re missing out on paid search. Google Ads puts your business front and centre when people search for what you offer — helping you get noticed fast.  
   

2. You want to attract more local customers   Google Ads lets you target people searching within a specific area. If you run a local café, tradie business, or retail shop, and want to boost foot traffic or local sales, Google Ads can help get the right people through your door.  
   

3. Your organic social media or SEO isn’t bringing enough leads   Organic marketing takes time to build momentum. If your posts or SEO efforts aren’t delivering enough enquiries or sales, Google Ads offers a faster, more measurable way to drive traffic and conversions.  
   

4. You have a clear offer or service to promote   Google Ads works best when you have a defined product, service, or special offer. If you can clearly explain what you’re selling and why customers should choose you, you’re ready to create ads that grab attention.   

5. You’re ready to invest a marketing budget (even a small one)   You don’t need a huge budget to start. Even a modest daily spend can bring in clicks and leads. But you do need to commit to a budget and be willing to monitor and optimise your ads to get the best results.  
   

6. You want measurable results you can track   If you want clear data on how many people are clicking your ads, calling your business, or buying online, Google Ads delivers that. Unlike some marketing methods, you get transparency and control over your investment.  
   

What if you’re still unsure?   Google Ads isn’t just for big brands or tech-savvy marketers. Small businesses with a clear goal, a willingness to invest, and a desire to grow can see real benefits from running Google Ads. 

If you spotted two or more of these signs in your business, it’s definitely worth exploring Google Ads. It could be the game changer that helps you reach new customers and take your business to the next level. 

If these signs resonate but you’re feeling overwhelmed, remember you don’t have to go it alone. Working with a digital marketing expert or agency can help you set up, manage, and optimise your campaigns so you get the best bang for your buck.